The images above were taken in the wee hours on 'Black Friday'. Ironic to me that one resembles a soup kitchen line...
The shopping day following Thanksgiving, known as 'Black Friday' was coined such after retail marketing encouraged consumers to shop for more and for longer hours and it was seen to have a very measurable economic effect. Arguably one of the busiest shopping days of the year, 'Black Friday' turns retailers bottom line from red to black (off the charts).
This day is a perfect example of how our popular culture feeds the consumer bingers we have become. Buy buy buy buy. The more we buy the more we waste, and more rubbish we make. More energy is consumed to make what we buy. More human rights are violated (How do you think Old Navy makes $5 T-Shirts?). Sadly enough, we should all know by now that more stuff does not equal more happiness, but we are addicted to consumerism.
Kalle Lasn, the King of culture jamming and ADbusters has called to our attention that America is "no longer a country but a million-dollar brand". How can we stop this consumer binge? We must look deep into the heart of the matter: what our culture is made of. Lasn has proposed that we adopt a 'Buy Nothing Day', in turn, we could all learn a thing or two about being resourceful and "making do" with what we already have.
What do you think about 'Black Friday' and what it says about our country?
What do you think about the fact that young N. Americas have the highest debt rates in history?
How is this connected to our culture and the tendency to buy buy buy?
Elaborate on 'Ecology of the Mind'...
What are you thoughts after reading 'Autumn' (Lasn, K., Culture Jam)?
If you plan to buy less- how and why? Propose a 'self plan'...
This is also open to any lingering thoughts you may have after discussion.
14 comments:
Kelsie Kaufman
11/3/08
In the introduction of “Culture Jam” Kalle Lasn states that, “The most powerful narcotic in the world is the promise of belonging, and belonging is best achieved by conforming to the prescriptions of America TM...If you’re here for cool today, you’ll almost certainly be back for more tomorrow.” Consumerism is easily the most addictive practice in our nation today, and is completely controlled by the mass media. What scares me most is that its almost as if we hardly have a choice. Anything and everything we purchase has some kind of brand name or label, and to be honest most of us are rather skeptical of buying things that may be label-less. Labels provide consumers with a sense of security in what they are purchasing and not only that, but give buyers a sense of justification for buying things they really don’t need. When I first picked up a copy of ADbusters in 2004, I started to become aware of the disgusting addiction consumerism really is. However, it seems almost impossible to break out of the stream of corporate brainwashing. Although I am aware of this issue, its extremely difficult to avoid it. I wanted to support anything but major corporations, but I’ve found it very difficult to do so when almost everything we buy comes out of one. The only way to be completely out of the grasp of the corporate world is to create everything you need on your own. I suppose the closest we can get is to at least buy local. Although I don’t have the time and materials as a college student to completely free myself of corporate purchasing, I know I can at least significantly reduce the amount I chose to buy, and where I buy from. I plan on continuing to shop as locally for food, and whatever else is possible. On terms of anything that is not a necessity, I am going to start documenting everything I buy in a notebook and add up the costs each month. I think if I am more aware of how I’m spending my money and where exactly it is going to, I can better determine what I can successfully and comfortably eliminate.
On terms of Black Friday, I think this ‘holiday’ is a perfect example of just how predominant consumerism is in our country. A nationally recognized day that holds only the purpose of shopping shows just how much brands, products, fashions, celebrities and entertainment (as said by Lasn) have become our culture. We are an extremely jealous nation of people. Whatever our neighbor has, we must have the equivalent or something better. We are never satisfied with what we already have and in return must constantly be purchasing something that is a step up. The thing is, everything will just keep getting ‘better’ according to what producers know the consumer wants, so the consumers can never really win. There will always be something ‘better’ for people to buy. It is an endless game that leads us blindly to nowhere product after product.
On a side note, what I have never really understood is how celebrities play such a dominant role in American consumerism and the mass media. I’ve never understood why our society cares so much about people like Paris Hilton and Brittany Spears, when they are simply people no different than anyone else. What about celebrities makes them so persuasive that just their face on an advertisement will convince thousands to buy a certain product? Do people really think such material things will bring them to a celebrity status? I feel like the masses should have caught on by now, that people should have figured out the game...but it still works, and that absolutely baffles me. Nothing about Kelly Clarkston will ever make me want to buy a Baby Phat rhinestone-covered Motorola Razr cellphone.
I forgot to add this little youtube video. Its a clip from The Onion Movie that I think is very appropriate to the idea of excessive consumerism.
Enjoy, and pardon the french.
http://www.youtube.com/watch?v=TRpuMYC6qyE
Meredith Kramer
The concept of Black Friday is pretty much the perfect example of the combination of problems our country has currently. We use every opportunity we can to advertise consumer spending and advocate reasons why we should spend our money and waste our resources. In our buy, buy, buy culture, individuals are encouraged to rush out to the big business stores as soon as Thanksgiving (another gluttonous American occasion in itself) festivities are over, and wait on line to run in and purchase as many items on sale as they can. Holidays were established to promote a time of relaxation and to spend time with friends and family we normally don’t make enough time for. Instead our society has turned this extra time off into more time allocated to spend money and consume even more than we already do on a daily basis.
With that said, it doesn’t surprise me at all that young North American’s (my peers), have the highest debt rates in history. We are taught to that to be successful in life, you should be making a lot of money and buying a lot of cool, expensive stuff with that money to show off how much money you have. American’s are getting their first credit card at even younger ages, leaving them with a passport to buy, but without the work or education experience that one should possess when purchasing with a credit card. We are also taught to purchase because of the state of our economy. Even if we are allocating our money correctly and not overspending, are we really considering what we are spending our money on? Is it healthful for the environment, or just convenient for us? Is it really necessary to buy that Hummer H2? And am I really aiding the economy or trashing the environment by doing this?
After reading ‘Autumn’ from Culture Jam by K. Lasn, I felt even more aware of the changes in mindset American’s are undergoing currently. We have become completely unaware the happenings of reality, and have let technology consume our thoughts and way of life. Lasn makes many good points about why this is occurring, and how even the most innocent of happenings are signs that Americans are become more disconnected with their natural surroundings than ever. Much of what kids are being taught in school isn’t helping with any of this, especially since educators sometimes seem to dismiss the idea that a student can easily become a victim of information overload.
http://images.dailytech.com/nimage/6636_RM-Black-Friday.jpg
Rachel Less
Section 5
11/5/08
I think Black Friday is actually a good thing for the economy. I mean, think of how many millions of dollars it brings into the economy. If we “bought nothing” that day, the economy would become even worse than it is now and more companies would be going out of business. That would be more like “crash-the-economy” day, than “make-a-stance-for-good” day. America really can’t afford that. I don’t really see it as a day to “buy, buy buy,” because I know that I rarely go out on Black Friday, and the only reason I would buy something that day is if I really needed it and I know I could get a good deal that day. Also, people use that day to buy presents to their family and friends, which, I mean, really is not a bad thing. What if those people are less fortunate than most others? God forbid you make a child happy for a day (yes, buying a material item, but so what, unless you have a blank check handy, that’s better than nothing). (By the way, if we’re talking about Black Friday lines looking like soup kitchen lines, then what exactly did the voting lines yesterday look like?) If Black Friday says anything about America, it says we’re cheap.
Obviously, some people go too far on Black Friday, and of course I don’t agree with that. Frankly, I don’t see how people are so into needing to have the latest item. I have a 2 year-old phone which could have been exchanged for a new one last month, but seeing as there is nothing wrong with it, I opted to keep it. I don’t have texting, it’s not a fancy touch screen, but frankly, it does the job and that’s really all I need it for anyways. I also don’t understand the need to follow massive trends just because other people like it, even when you don’t. I can’t comment much on that since I honestly have no idea on why people feel they HAVE to follow trends (self-esteem maybe?).
As for Adbusters, I find it really ironic that Lasn is being completely hypocritical. He says he wants to stop branding, so what does he do? He makes Adbusters. He makes a site, he sells magazines, he writes books, he sells products on his website. How is that any different than what Target or Abercrombie & Fitch are doing? Sure, he may be trying to advocate what he sees is a good cause, but he’s doing it by branding himself, his company, and “culture jammers” (he’s even made up a term for it, just like other brands have made corresponding terms/their own language for their items – tall, grande, venti, google it [as a verb], happy meal, etc). That’s different from every other company how? He’s even making money off of consumers. (We all had to buy his book for this class, that’s 150+ copies right there, times every semester Professor Trumpey teaches.) If he went non-profit, then that’s a different story, but he is doing exactly what he is trying to advocate against. I really don’t understand how I am supposed to trust, or even listen, to someone who is so blatantly doing what he says should be stopped.
Voter lines:
http://wwwimage.cbsnews.com/images/2008/11/04/image4570497g.jpg
http://images.tuscaloosanews.com/apps/pbcsi.dll/bilde?Site=TL&Date=20081105&Category=NEWS&ArtNo=811052982&Ref=AR&Profile=1007&MaxW=250&border=0
Your view on Black Friday would depend on who you are. If you currently own a retail business and are trying to make a living and supporting your family, Black Friday are the days you are living for. You would hope these days would happen more than once a year. You wish for days to always be busy with the hustle and bustle of people willing and eager to spend their money shopping. You are excited as they are trying to spend their money on themselves and you never discourage them to buy another pair of jean, another pair of shoes or another shirt or jacket. Store owners never want to hear, I have everything I need. Instead their philosophy is more, more, more.
Of course not everyone shares this view about Black Friday. Being in a family that is trying to be frugal, they would discourage their children to takes hundreds of dollars and go with their friends to wander the malls for hours on Black Friday. Most parents would have the opposite philosophy compared to store owners. Their philosophy would be, "You don't need another pair of jeans, what is wrong with your current pair of shoes, the jacket we bought you last spring is still perfect for you. Do you want it or do you need it. Of course you just want it and really never need anything!"
Our current economic situation is on most everyone's front burner now. With the announcement in mid September of the collapse of Lehman Brothers which started a global financial panic, the future currently is on shaky grounds. With sales slowing down, companies are laying off more employees, forcing people to be jobless, families are then forced into a financial panic, not having a steady flow in money coming in each week and forced to rely on using their savings, which they didn't want to touch for many years.
Our culture, especially the children, are living in a society that feels more is better. Most people are trying to keep up with their friends and neighbors. Children are influenced by what their friends are wearing, and they are trying to fit in by wearing the latest trends and buying the latest technology. No one ever seems to be satisfied with what they have. Most teenagers now want it all and therefore has it all, such as cell phone, computers, iPods, blackberries. They want it all. Clothing is no different. They aren't happy with just any pair of jeans, it has to be popular brands. If parents are able to financial afford to provide all these luxuries to their children, then these retail shops are the recipients of their wealth. It is much worse for people that are spending beyond their means. Those that aren't able to pay off their monthly bills and are incurring interests charges each month, so their expenses are growing at a rate that forces them into financial turmoil. This is when problems occur.
http://squaretradebuyerblog.typepad.com/squaretrade/images/2007/11/09/black_friday.jpg
I have been on a few Black Friday adventures in my lifetime, and honestly went more for the experience than the deals. See, I tend to buy used materials, and their prices hardly ever exceed those of new sale items. Therefore, it really doesn’t matter to me whether something new has gone on sale in the store—I know that a used unit will appear to me sometime in the future.
I have observed people taking advantage of the “remarkably low prices” established on Black Friday, but feel that I have not yet seen a true representation of the event. I have not had to brave long lines in front of Target. As far as I remember, I was able to walk right into Meijer at six in the morning. I live in a small town, and it isn’t necessarily a low-income area. So, people may not be tempted to buy something just because it’s much cheaper than normal. I’m not sure of the cause, but I simply wouldn’t describe any of my Black Friday trips as “overwhelming” or “chaotic.”
I really just saw people shopping for stuff.
I can see how the day would encourage people to buy several items in bulk, and that isn’t a good thing. It’s silly to buy things because they’re there—to buy on an impulse—and, in the end, it really does create more waste. For the last few years, I have tried conserving my money and keeping my living area as empty as possible. I used to be quite the pack-rat, but have since realized that it really isn’t worth owning something you won’t use. I have weeded out some of my belongings, but have tried very hard not to throw them away; for instance, I am now letting my mom claim ownership of things I paid for myself, and she uses them where she needs them.
So, a Buy Nothing Day wouldn’t be too trying on me. I’d just need to make sure I had enough gas to get myself through the day and a packed lunch. I spend most of my money on food, transportation, and music equipment... and I know that last category makes me sound a little ridiculous, but it’s important to me, so I feel it can be justified.
Here are some examples of deals at Best Buy during the event in 2007:
http://images.quickblogcast.com/104824-97628/BFAds_BestBuy__Page_12.jpg
—Eleanor Schmitt
Alyssa Ackerman
The fact that North Americans have the highest debt rates in history is a plausible result of our consumerist ideals. The desire to possess what is new and “better” than others, as if it makes us powerful, is depressing, yet the backbone of this kind of society. With new video games and systems out every year, with new computers, ipods, cars, devices, there is no end, and no satisfaction with even our newly purchased item, for it is just a matter of time until your brand new iphone is phased out and no longer “cool”. The fact that the majority of us buy into this, makes it appear as a tactic of brainwash, to keep us buying, consuming, and producing enormous amounts of waste that we just ship away, let disappear, let someone else worry about.
On Black Friday, it can feel like one’s obligation to go to the mall, after all it IS the day after thanksgiving, and Christmas is the next big event to look forward to. Christmas, where we purchase all sorts of gifts, increasing our debts even more, with the simple excuse, “it’s Christmas”. This holiday has become about who gets the biggest package under the tree, who gets what, and you find that conversation, days following this tragic consumerist run holiday, cease to exist without the inclusion of “what did you get for Christmas?”. What will you have with you when you leave the warmth of your home and family and return to school that you didn’t before? It is sad that the time spent with family over these days of celebration and rest has long been overlooked by the desire for material goods.
I not only plan to buy less, but I plan to waste less, as well. I have been reading about numerous people who have set personal goals for them and their families on the amount of waste they produce and I think this is plays a huge role in how one lives and buys. Paying closer attention to both of these things, I now look closely at the packaging before purchasing food or other items. I explore how I will be able to use this package for other means when this first purpose is exhausted. Regarding purchasing food, I have made a strong conscious effort to buy locally, and nearly all the food, groceries, and drinks (coffee and tea), I purchase are from local sources (although this is extremely hard, being as these locations are far from my residency, more expensive, and not included in my meal plan- which is really upsetting). As for a personal goal regarding buying less, that is something I will explore in greater detail beginning today.
Maggie Baczewski
Section 5
Our economy has been successfully functioning in one way for a long time. Lately, it has been malfunctioning to the point where the majority of the population wants to see a change. We want the economy repaired without sacrificing our lifestyles. Most people don’t see anything wrong with the way we have been programmed to live. We need to change the way businesses operate not only because the system isn’t working anymore; but it has changed the health of human beings for the worse. We depend on consuming and worship manufacturers of the things that we love to buy.
We need to be concerned with what companies are selling us, and how they are selling. The problem is our economy has adapted to prosper under our spending habits. If consumers suddenly decided to speak up to completely change the way corporations do business the economy could fall deeper into a crisis.
Right now our economy is very dependent on advertisers and imports. There is very little regard for the human rights of people living in developing nations that manufacture our goods cheap enough to keep us content. ‘Black Friday’ is another part of consumerism that is embarrassing but necessary for now. I participate in ‘Buy Nothing Day’ with others that want change but enough people participate in the sales so nothing changes. Many stores are dependant on ‘Black Friday’ for survival. Their businesses rely on the surplus of shoppers around the holiday season. ‘Black Friday’ is the beginning of that cycle and removes excess merchandise from the shelves to make room for more.
Advertising is another evil that keeps the economy going. Advertising is the fuel that drives our need to buy. In our culture advertisers are portrayed as being charitable. We hear, “This wouldn’t be possible without the sponsorship of this company.” and “Brought to you by this brand”. I don’t know if it’s true or not but we’ve been led to believe television stations and filmmakers are adding more advertising to stay in business. Last week I saw advertising in two shows, one on ABC and the other on CBS, that were unusual and incredibly annoying. How I Met Your Mother had a commercial break for a brand of frozen Italian food. There was a woman in her kitchen preparing dinner for her family and when the camera zeroed in on her she started having a conversation with the viewers about the episode we were watching. She talked about the parts she liked and what she was hoping to see happen next. Lasn talked about television becoming a substitute for human contact and this ad takes that to the next level. It makes us receive information without giving back. The other ad was during Samantha Who? two of the characters went on a date to Chili’s. There was a shot of the Chili’s logo and a restaurant full of people then one of the main characters of the show starts her next line with,”Chili’s!” Then starts talking about how she has never been there but passed it multiple times while she drinks a bright blue margarita. The guy she’s on the date with starts to say how much he loves it and how delicious the dish is that he’s eating and mentions it by name. These advertisements bother me so much; I don’t want to buy what they’re selling and I wonder how many people these advertisements actually work for.
It is amazing to me how much useless junk we have. Suprisingly, It is not actually a simple cycle of how we accumulate all this excess. Contributing factors such as useless gifts from well-wishers, things that were so ridiculously on sale there utility didn’t matter, things we thought we would use and things that once were useful clog the machine of efficiency and clog our homes and lifestyles. Even though Americans have the some of the biggest homes on Earth, you will see ads for ‘extra storage.’ How does that even make sense? Aside from moving places and needing a temporary holding spot, using extra storage seems totally absurd. People are paying to keep things they don’t need around. Just in case. In case of what, I have to ask because I can’t think of any legitimate reasons. How is this extra junk contributing to your lifestyle? How is it making you happier or a better person? Its not if anything its detracting from you with its monthly fees. Another factor of generating junk is the question of style. Something entirely practical and useful and possibly expensive will become abhorrent to our eyes because a NEW model is out. The old one loses some invisible value and we are swept away with the tide of popularity. It is a shame, really, that the advertisement companies have bred us to be so fickle. One hardly knows what to wear when they wake up. Its no wonder with foam flip flops one day and high-heeled ones the next that the average woman has 20+ shoes and only 5 that she wears on a regular basis. I’ve found things in my closet that logically make no sense that anyone would purchase. I’ve also found things that I refuse to wear because it will make me feel old fashioned. It’s all there. How did it get there. I was obviously missing some precognition that would have helped me now. Where do we draw the line with our purchases? Where do we say enough is enough? It’s a personal conscious choice that will take a lot of effort and has no exact equation. It will take awareness and research to see which companies merit our support. It’ll take personal know how, do I really need this object? How much will it change my personal happiness and quality of life style? Is it enough to consider buying it? How often will I use it? Am I in the habit of using it? Will other benefit from me owning this? These are all questions to consider when purchasing something. I’m not trying to make shopping even more of a chore, it will benefit more in the long run. I don’t think we should have to live by scraping by, I just think we should live realistically. We should not live outside of our means and as a detriment to the environment. As a whole, I think we need to look at our consumerism as a worldly transaction and not narrowly personal one. Maybe the walls will break down and we’ll have less to worry about. Our lives are complicated enough without the crazy world of consumerism. And wouldn’t it be nice if our basic values shifted and that talented, gifted person got that great job because they were the best suited and not because they have an Armani suit?
Reading "Winter" in Culture Jam brought back some memories. It allowed me to see myself and life through my eyes when i was a kid. Living at home. The days when my mother would look at the Sunday adds in the paper then take my sisters and i too the mall. It reminded me of valuing my allowance to by a candy bar or toy. It was also interesting when it described the American dream and what it was to what it has become in our consumer driven world, where corporations are in control of the people. I feel it painted an accurate picture of my life which is kind of weird. I haven't graduated from college yet but everything it describes up until that is correct. As an American my life is that predictable. This chapter makes me feel horrible. And that is because it is so true. It is punching my generation in the face with the truth, and it really frustrates me. I want to change my ways and i need to stop giving into what is convenient. It says we keep dreaming and i do, and i don't want to stop because i was raised be independent, i was raised to work hard and to fight for my dreams. I guess i will still be able to live the way i imagine i just need to care more about the world, the environment around me to stop being the stereotype outlined in culture jam. I can't change my past but i can work to make my future different and better.
In my opinion, Black Friday has always just been propaganda; it gives Americans another excuse to spend money on material goods.
Every year, my family and I would always wake up late on Black Friday and drive to the nearest Best Buy store, hoping that there were items still available. After finding out that the webcam we were looking for had been sold out, our impulsive need for a webcam pressured us into buying any webcam, even if it had not been on sale.
In an effort to get more sales, Stores select only certain items to put on sale and limit its quantity. This way, customers who come initially for a store’s Black Friday selection will realize, “Oh, I could use a new iPod Touch,” when the iPod Nano is also on sale.
And really, how long did that toy train set you gave your nephew last? Since the train set was a Black Friday sale item last year, you probably don’t care that its been trashed by your sister-in-law because the batteries (which came with the set) died.
Honestly, there is no good reason to be buying anything that 1) doesn’t fill our hunger, 2) quench our thirst, or 3) provide us shelter. The current state of our developed country has made us believe that we need more than what we already have to survive.
The “Autumn” section of Lasn’s Culture Jam speaks about our change in perception towards nature in the midst of technological advancement. The “Ecology of Mind” describes our existences in the world to be dependent on each other; and these associations force each of us to realize our roles in the world.
I am a very light spender, but medical costs and school fees force me to spend a lot of money, which I can’t possibly afford. If I were to try to lighten the load of medical fees, I would probably encourage myself to live healthily, but it’s often empty promises. In this day and age, it’s practically impossible to not spend money.
-Louise C.
Samuel Hanson
11/17
Black Friday
While having a conversation with a friend about black Friday we were both expressing our disgust for such a consumer driven “holiday”. Talking about how far society has fallen to get to such a low point. He describing to me “what a solid deal he got on his TV, so he can’t hate on it too much” quickly followed this; this really struck a chord with me. This friend is not what Lasn would describe as a slacker or anywhere near it, and yet he capitalized on the “blackest of holidays”. This was very interesting to me because it was something he was going to buy, so why wouldn’t you wait for the cheapest price, and much to my disgust, the holiday became less disturbing. Looking at the economic situation, the holidays are driven very much by the consumption of in many cases useless stuff. But if in the case of a family, this is what your children demand, why would you not take the best deal. And this comes back to a total change of attitude. It cannot be to simply stop shopping because it is what people have come to expect. It has to come through the informed consumer. People learning not only not to shop on a single day, but to see the message the jammers are getting at behind the act, namely to never consume unnecessarily.
So in the case of my friend, as long as the culture still abides by these unwritten rules of consumption, I see no reason why he should not save a little money. Which connects this with the debt situation in North America. With education prices so high, people need to save money everywhere they can. But what is saving money if it is on something that you were told to buy. The TV example comes up again. He saved money, but was his purchase necessary for his happiness? Perhaps it was in today’s culture.
Culture Jam by Kalle Lasn pg. 65. The chapter of "The unofficial history of America" Lasn has in his text another quote, "the land of the free and home of the brave." This historical quote about our country is one to be so proud of. Lasn uses it to reinforce the "taught"history of the United States. I feel this quote needs to be remembered to remind us where we came from, why where here, and what we want to be. The Player of the corporate world which our founding fathers where trying to get free from is taking over from within. This book is about how America has become a brand. "The land of the free and home of the brave" is no longer what we stand for. I feel the corporate consumer driven world is overwhelming, overpowering, and threatening and when all else fails when we have collapsed we as a country need to remember why we are here in America, why we have a democracy why we call ourselves free. We are becoming the exact thing our founding fathers were escaping, how far are we going to let this fact slide, will it ever change will we still be remembered as "the land of the free and home of the brave" or have we already forgot that that's what we were? What does living in a "free" country mean to you?
Erica Mouns
Blog Post
“Black Friday this year was incredible. Not incredible in a good way, but in a way that makes it hard to believe what was happening. At a Wal-Mart in the New Jersey area the public broke down the doors and charged into the store. An employee inside Wal-Mart was trampled by the crowd and died at a near by hospital. How is possible that someone would not realize they are running over another human? Nothing that you could possibly buy is that important. My first job when I was 16 was at Kohl’s clothing store. At that time I had not learned anything about all of our “stuff” adding to the worlds problems. I worked on “Black Friday” that year and it was amazing to see how many people line up outside stores at 4:00am. What is so important that you need to buy it on that day to save a few dollars?
Kalle Lasn has porposed a “Buy Nothing Day” in response to “Black Friday”. I think that one day a year of buying nothing could give a positive message and be a way to make people realize how their consumptive behavior is ruining the planet. However, I think this also causes a problem for our economy. Our societies economy based off of people buying goods, which supports businesses and gives jobs for people to earn more money to put back into the system. Perhaps the system is part of the problem and is adding to the consumption; but I don’t think Lasn’s solution is best. But I am not sure what the answer to the problem is.
I think that I have always been somewhat of a minimalist, but now I know that I can reduce the amount of “stuff” that I own drastically. What is essential to my life? What do I actually need every day? These are the questions that I am asking myself and I plan to continue this way of thinking in the future.
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